#BEA11: Marketing With PR and Social Media

In What's the Buzz by Rachel Aydt

By Rachel Aydt Monday’s panel at BookExpo America, “Free for the Asking: Marketing with PR and Social Media” was a bit of a tease. After all, who doesn’t want something for free? What I wasn’t aware of is that I was going to stumble into the world of struggling indie bookstore owners, each struggling for their own part of a market …

BEA Video Interviews: Oren Teicher, CEO, American Booksellers Association

In What's the Buzz by Edward Nawotka

“We have to make sure our customers don’t go somewhere because we can’t respond to their needs.” By Edward Nawotka “There is nothing like browsing in a physical bookstore. That is something you can’t replace,” said Oren Teicher, CEO of the American Booksellers Association, at BookExpo America on Monday. In this brief interview he goes on to discuss the growth of …

How German Booksellers Are Responding to the Digital Challenge

In German Buch News by Guest Contributor

This article originally appeared in Über:blick — German Book Industry Insight, a publication produced by the Frankfurt Book Fair. DOWNLOAD: the complete Über:blick issue (PDF). By Tamara Weise The Internet has changed everything — from the way people use media to their buying habits. For many Germans, finding out more about a book online and also buying it on the …

Will Google eBooks Save Indie Booksellers?

In What's the Buzz by Hannah Johnson

By Hannah Johnson The Google eBookstore launched today in the USA to much chatter and speculation about how it will change the e-book market. One of the major changes that the Google eBookstore brings is its open platform that allows partner and affiliate retailers to sell Google eBooks. Through an agreement with the American Booksellers Association (ABA) and agreements with …