A Contagious Vector of Awesome: Publishing and Culture Trends at #SXSW 2011

In Digital by Edward Nawotka

By Edward Nawotka AUSTIN: Men with full lumberjack beards and ironic t-shirts flirting with women in baby-doll dresses and artful “ink,” everyone sneaking peeks at their iPhones, tapping on their Macs or pecking at the iPads: this is the annual mating ritual called SXSW Interactive, the Austin, Texas tech fest where the world has been introduced to new services and …

How Can Games Be Used to Promote Literary Brands?

In Discussion by Edward Nawotka

By Edward Nawotka As discussed in our lead article today, gamification is a growing trend among marketers. In one current example from the book world, Kirkus Reviews — the venerable American book review magazine — will launch beta version of a new social network trivia game with game developer Qrank at tomorrow’s PubCamp@SXSW in Austin. The trivia game will focus on literary history, …