More Stories, More Rights: Films & Games in Frankfurt

In What's the Buzz by Hannah Johnson

By Hannah Johnson It’s not news to anyone that the rights business is expanding all the time. Technology has enabled more people and companies to create more content faster than ever before. According to Britta Friedrich, Director of Creative Industries for the Frankfurt Book Fair, these technological developments are giving rise to new points of convergence among the publishing, games …

Gamification: The New Marketing Buzzword

In Digital by Hannah Johnson

Using games to promote brands is increasingly commonplace. Learning some gaming “best practices” can help you avoid amateurish pitfalls and will reward you accordingly. By Hannah Johnson Over the past year or so, gamification (also called game mechanics, serious games, and funware) has become a mainstream technique that marketers rely on to drive more traffic to their websites, to increase …

Lorna Evans of Ubisoft on Turning Games into Comics, Books and Movies

In What's the Buzz by Daniel Kalder

By Daniel Kalder Lorna Evans is Cross Media Producer for video game developer Ubisoft, and also helps the UK games industry find new business opportunities with books, TV and film. She has worked on some of the UK’s biggest games titles, including Tomb Raider and Resident Evil and is passionate about the need for increased cooperation between media. “Sometimes when …

German Buch News: Small Pubs on Facebook; Interactive Kid’s Books

In German Buch News, News by Siobhan O'Leary

By Siobhan O’Leary German publishers are setting up their own Facebook fan pages in increasing numbers, but size doesn’t seem to matter when it comes to attracting the most fans on the world’s largest social network. According to BuchMarkt, small independent publishers have the most success in attracting followers. The first through third ranks are held by Echtzeit Verlag, Residenz …