Issue-driven nonfiction brings cultural and science topics into the business context in the 16th Business Book of the Year Award shortlist.
Sarah Frier Wins the 2020 Business Book of the Year Award
Sarah Frier’s ‘No Filter’ takes the £30,000 Business Book of the Year honor, in a strong shortlist from the FT and McKinsey & Company.
UK and USA: Financial Times and McKinsey Announce a Business Book of the Year Shortlist
Eligible for books originally published in English or in translation, the FT-McKinsey program looks for work to ‘stand the test of time.’
Videos Going Viral, Translate Google Docs, Wylie Interviewed by FT
By Hannah Johnson It’s Friday! Sit back in your office chair and relax with PP’s latest Tech Digest, a roundup of interesting links on technology, mobile, digital developments, social media, and more. Making Your Viral Videos Actually Go Viral The eMarketer blog posted an interesting case study earlier this month about Colgate’s new marketing campaign for a miniature disposable toothbrush: …