Issue-driven nonfiction brings cultural and science topics into the business context in the 16th Business Book of the Year Award shortlist.
Sarah Frier’s ‘No Filter’ takes the £30,000 Business Book of the Year honor, in a strong shortlist from the FT and McKinsey & Company.
Eligible for books originally published in English or in translation, the FT-McKinsey program looks for work to ‘stand the test of time.’
By Hannah Johnson It’s Friday! Sit back in your office chair and relax with PP’s latest Tech Digest, a roundup of interesting links on technology, mobile, digital developments, social media, and more. Making Your Viral Videos Actually Go Viral The eMarketer blog posted an interesting case study earlier this month about Colgate’s new marketing campaign for a miniature disposable toothbrush: …