LA Meets NYC: Mulholland Books Marries Hollywood, Video Games and Fiction

In English Language by David Duhr

Little, Brown’s new imprint is delivering page-turners with Hollywood pedigree and has signed unique partnerships with film producers and video game companies. By David Duhr NEW YORK: Albert Brooks in The Muse compared being a screenwriter in Hollywood to being a eunuch at an orgy: “except that the eunuch can at least watch,” Brooks’ character says, “while the screenwriter is …

Five Tips for Working with Hollywood as a Publisher or Author

In Discussion by Edward Nawotka

The importance of “key art,” how to work with co-agents, and whether or not to follow your gut. By Edward Nawotka For the past two days we’ve looked at the process of book discovery in Hollywood, and as discussed yesterday, how the cultures between book publishing and filmmaking are often at odds. Continuing yesterday’s conversation with Pat Walsh, former editor …

Magic Seeds: The Art and Science of Book Discovery in Hollywood

In English Language, Resources by Peter Cook

“The deal-making process is far more fluid than many people realize,” says veteran books-to-film agent Jeff Aghassi. Read Part One of this article, in which ICM’s Josie Freedman and other Hollywood insiders talk about how they decide which books would make good movies. By Peter Cook “Because…essentially, anyone can publish these days, there is so much information out there that it …

Hollywood and Book Publishing, Never the Twain Shall Meet?

In Discussion by Edward Nawotka

Interview with Pat Walsh, the former editor-in-chief of MacAdam/Cage on how book publishing and Hollywood do (and don’t) get along. By Edward Nawotka It’s often presumed that the culture of Hollywood and that of book publishing are about as far apart as California and New York. Often, you hear embarrassing stories about each trying to cross-over into the other’s territory. …

Hot Eye Pop: Surveying the Good and Bad in Book Trailers

In English Language, Resources by Kathleen Sweeney

The best — and most innovative — book trailers can attract thousands or even millions of viewers. We talk to several experts about what works and why. By Kathleen Sweeney When the term “book trailer” first buzzed out of Los Angeles in 2002, expectations ran high for video promos to become mandatory launch elements. Nine years later, multimedia roll-outs remain ad hoc …

Which Transmedia Practices are Best Suited to Traditional Publishing?

In Discussion by Edward Nawotka

By Edward Nawotka Transmedia is more than a fad and is becoming an popular storytelling option for content creators. Many believe that book publishing can no longer operate in a silo and must conceive of new stories with transmedia practices in mind right from scratch. At SXSW Interactive several panels offered ideas of how publishers can extension of traditional storytelling …

Rethinking Rights in a Transmedia World

In Digital by Daniel Kalder

By Daniel Kalder As President of Brain Candy LLC, Scott Walker is one of the individuals behind the project Runes of Gallidon, an online fantasy world in which a community of fans are invited to contribute characters, concepts and stories to the central concept. It’s what Walker bills as “a guided collaborative enterprise breaking down the barrier between creator and …

What’s the (Novelized) Story, Morning Glory?

In Guest Contributors by Guest Contributor

By Diana Peterfreund Last fall, my Random House editor, Kerri Buckley, called me and asked if I’d ever considered writing a movie novelization. I’d just returned from a writing conference where I met several writers who did such work, and I was intrigued. Though I’d published five original novels, I’d recently branched out into other kinds of fiction writing, including …