Creating Free Content to Sell More Content: A Good Idea or Not?

In Digital by Hannah Johnson

By Hannah Johnson At the Mediabistro eBook Summit, held yesterday in New York City, book marketing dominated the morning sessions. But nobody was talking about print advertising or book tours. Instead, well-trodden topics like social media, online audience building and reader demographics were discussed in light of the growing e-book sales in the United States. As an e-book publisher, Brendan …

The American Gentleman: Roger Straus in Frankfurt

In Europe by Guest Contributor

• At first publisher Roger Straus was reticent to come to Germany for a book fair, but once he did, the legendary publisher made friends, struck deals, and left a lasting legacy By Boris Kachka Roger W. Straus, Jr., the exuberant founder of Farrar, Straus & Giroux who died in 2004, carried himself like a born leader, a man who …