Facebook acquires the company, Push Pop Press behind the e-book app of Our Choice by Al Gore.
Google+ Kicking A** with 10 Million Users
Google CEO Larry Page confirmed that Google+ has attracted over 10 million users since its launch just two weeks ago.
#BEA11: Marketing With PR and Social Media
By Rachel Aydt Monday’s panel at BookExpo America, “Free for the Asking: Marketing with PR and Social Media” was a bit of a tease. After all, who doesn’t want something for free? What I wasn’t aware of is that I was going to stumble into the world of struggling indie bookstore owners, each struggling for their own part of a market …
Tweets, Blogs and Books: How Online Writers and Publishers Still Rely on Each Other for a Payday
Tweeters and bloggers are teaching publishers new tricks, and each continues to profit from collaboration with the other. By Rachel Aydt Blogger. Vlogger. Tweeter. Author. Journalist. These words aren’t synonymous, and yet they all have one thing in common: behind these terms are people who are jockeying in the media world for your attention. They could be selling something (whether …
Should Publishers Do More to Interact with Readers Face-to-face?
Could extra effort put into personally interacting with readers with the public pay off for publishers? By Edward Nawotka Today’s feature story offered anecdotal evidence that publishers general lack of willingness to engage the public is likely to have long-term, detrimental effects on their readers. Whether you agree with the assertion that publisher’s lack intra-personal PR skills or not, one …
Will Transmedia Marketing Replace Book Trailers?
By Edward Nawotka Today’s feature story discusses the art of the book trailer. It has now become common practice for authors and publishers to produce “trailers” for their works. Some garner millions of page views, while others are only ever watched by a handful of friends and/or business acquaintances. Book trailers are now commonplace, but they are likely to be …
Which Transmedia Practices are Best Suited to Traditional Publishing?
By Edward Nawotka Transmedia is more than a fad and is becoming an popular storytelling option for content creators. Many believe that book publishing can no longer operate in a silo and must conceive of new stories with transmedia practices in mind right from scratch. At SXSW Interactive several panels offered ideas of how publishers can extension of traditional storytelling …
#TwtrBkPty: How Twitter is Helping Publishers Reach 100,000 Readers 140 Characters at a Time
By Rachel Aydt Like gallery openings, one might stumble into a neighborhood bookstore only to find a casual book release party. Maybe there’s a few cheap bottles of Chilean red, some chat, and a little reading to go along with it. So what happens when you take away all of those elements, but still call it a party? The Twitter …
E-Book Lending: Boon or Bane to Publishers?
E-book lending may not seem in the best interest of publishers, but it will only lead to additional sales, argue the creators of new e-book lending site EBookFling.com. Editorial by Chip O’Brien, BookSwim.com “The reality is that the biggest threat to book-writers and publishers is that their works are simply invisible to people who get all their information from the …
In the Age of Censorship vs. Instant News, This is When We Need Literature the Most
By Edward Nawotka “I believe society has a right to defend itself, just as the individual has the right to attack that with which he disagrees.” — Naguib Mahfouz As discussed in today’s lead story, the mounting revolution in Cairo has shut down the Cairo International Book Fair. Meanwhile, those interested in developments are dependent on impromptu and conventional news …