#BEA11: Marketing With PR and Social Media

In What's the Buzz by Rachel Aydt

By Rachel Aydt Monday’s panel at BookExpo America, “Free for the Asking: Marketing with PR and Social Media” was a bit of a tease. After all, who doesn’t want something for free? What I wasn’t aware of is that I was going to stumble into the world of struggling indie bookstore owners, each struggling for their own part of a market …

Tweets, Blogs and Books: How Online Writers and Publishers Still Rely on Each Other for a Payday

In English Language, Resources by Rachel Aydt

Tweeters and bloggers are teaching publishers new tricks, and each continues to profit from collaboration with the other. By Rachel Aydt Blogger. Vlogger. Tweeter. Author. Journalist. These words aren’t synonymous, and yet they all have one thing in common: behind these terms are people who are jockeying in the media world for your attention. They could be selling something (whether …

Should Publishers Do More to Interact with Readers Face-to-face?

In Discussion by Edward Nawotka

Could extra effort put into personally interacting with readers with the public pay off for publishers? By Edward Nawotka Today’s feature story offered anecdotal evidence that publishers general lack of willingness to engage the public is likely to have long-term, detrimental effects on their readers. Whether you agree with the assertion that publisher’s lack intra-personal PR skills or not, one …

Will Transmedia Marketing Replace Book Trailers?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s feature story discusses the art of the book trailer. It has now become common practice for authors and publishers to produce “trailers” for their works. Some garner millions of page views, while others are only ever watched by a handful of friends and/or business acquaintances. Book trailers are now commonplace, but they are likely to be …

Which Transmedia Practices are Best Suited to Traditional Publishing?

In Discussion by Edward Nawotka

By Edward Nawotka Transmedia is more than a fad and is becoming an popular storytelling option for content creators. Many believe that book publishing can no longer operate in a silo and must conceive of new stories with transmedia practices in mind right from scratch. At SXSW Interactive several panels offered ideas of how publishers can extension of traditional storytelling …

E-Book Lending: Boon or Bane to Publishers?

In Guest Contributors by Guest Contributor

E-book lending may not seem in the best interest of publishers, but it will only lead to additional sales, argue the creators of new e-book lending site EBookFling.com. Editorial by Chip O’Brien, BookSwim.com “The reality is that the biggest threat to book-writers and publishers is that their works are simply invisible to people who get all their information from the …

Der Facebook-Effekt: Carl Hanser Verlag and DLD Conference Collaborate on Book Series

In German Buch News by Edward Nawotka

By Siobhan O’Leary The seventh annual DLD conference is underway in Munich and one book that is sure to land in the spotlight is the German edition of The Facebook Effect by journalist and author David Kirkpatrick. httpv://www.youtube.com/watch?v=_TuFkupUn7k Publisher Carl Hanser Verlag has teamed up with DLD Media to publish the German edition of the book (Der Facebook-Effekt), which bears both …