Neil Baptista, CEO of Odyl, talks about what publishers need to do on Facebook to successfully interact with key influencers. Hear more from Neil at our Reaching Readers Conference on May 28 in NYC.
Random House Updates BookScout: FB Friendly and Ready to Go
Random House has recently updated its BookScout app that allow it to sync up with Facebook’s improved timeline. Can it capitalize on Goodreads-Amazon discontent?
New UK Ebook Platform to Allow Readers to Share Titles via Facebook
In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account.
3 Epiphanies About Social Media Marketing for Books
When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results.
Publishers Beware! More Creative Destruction on the Way
The digital transition in publishing could mean unlikely business acquisitions are in store for major publishers by tech giants like Apple.
Striking Back Against the Amazon Empire
‘We know the location of the Deathstar!’ says New Zealand’s Lisa Buchan, of the small publishers who are capable of fighting back against Amazon’s Empire.
SURVEY: What Tool Is Most Effective for Promoting Your Book?
Social media, press releases, flash sales, book reviews, speaking engagements…which tools have worked best for you in getting the word out about your book?
Goodreads’ CEO on Winning the Battle of Book Discovery
After analyzing 5,750,000 books on Goodreads, Otis Chandler shares his insights on the evolving nature of book discovery. The short version: once isn’t enough.
How Much is Social Media Visibility Really Worth?
Does your number of Facebook fans translate into book sales? How can publishers develop meaningful reader communities on social networks?
Odyl Aims to Make Facebook Marketing for Authors Easy, Ubiquitous
Odyl is a new social media app that makes it easy for authors to integrate games, quizzes and surveys into their Facebook page — all in the hope of connecting with readers.