Does a Publisher’s Brand Equity Translate to the Digital Age?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story features a video interview with Henry Volans, head of digital development at Faber in the UK. Part of Volans’ mission is to help establish a beachhead for Faber in the digital world. A venerable brand, Faber’s colophon is easily recognizable and, to some readers at least, promises quality content. But how does this brand …