How Can Traditional Publishers Benefit from More Experimentation?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story features an interview with digital innovator James Bridle, a man who says that what he does primarily is “experiment” with books. The results have been telling — some failures, which he’s reluctant to discuss, but many notable victories — not the least of which is his recent production of a 12-volume historiography of the …

What’s in Your Publishing Laboratory?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story by Guy LeCharlez Gonzales asserts that experimentation will be the default mode for publishing in 2010 — and each different experiment entails some degree of risk. We’ve heard of a number of new start-up experiments that sound promising, such as Jane Friedman’s Open Road Integrated Media company, Richard Nash’s Cursor, and OR Books. There …