Has Publishing’s Digital Obsession Undermined Fundamental Business Practices?

In Discussion by Hannah Johnson

By Edward Nawotka In today‚Äôs lead article, Shelia Bounford of NBN International encourages publishers to pay more attention to customer service. Bounford believes publishers need to reverse a nearly 100-year trend of moving away from their customers, a distancing that came as retail removed the direct connection to the book-buying public. It seems like a simple concept — cater to …