Digitizing Beyond E-books: Optimizing Content Brings New Opportunities says France’s Jouve

In Digital by Hannah Johnson

By Hannah Johnson Just having e-books won’t cut it anymore. “Many publishers today are still trying to focus on traditional e-books,” said Emmanuel Benoit, Executive VP of Marketing and Corporate Strategy for Jouve. But what is the next step? One of Jouve’s goals for the publishing industry is to help publishers move beyond simply converting their print content into e-books. …

How Do You Use Enhanced Content?

In Discussion by Hannah Johnson

By Hannah Johnson In an interview with Publishing Perspectives, Emmanuel Benoit of Jouve said that publishers use enhanced content in different ways. In the trade sector, he said, enhanced content is great for marketing and promotion, but has less potential as a new product to sell. Do you agree? Or do you consider your enhanced content an entirely new product …