By Emma House Emma House attended the Shanghai Exclusive Publishers Trip organized by the Frankfurt Book Fair and Creative Publishing Consulting. She reported on the ereader market in China last week. China is a massive country as we all know, with a vast population living in rural areas. Such areas suffer from a lack of bookstores, limited selection of books, …
The Ereader Market in China (And Its Unique Business Models)
By Emma House Emma House attended the Shanghai Exclusive Publishers Trip organized by the Frankfurt Book Fair and Creative Publishing Consulting. There are around 40 to 50 hardware manufacturers of ebook readers here in China. Unlike the Western markets, the Chinese market is very hardware-driven. Content however is a different matter. Apart from the publishing houses who have developed their …