Enhancing E-book Purchases: Consumer Driven Models From the Text Book Industry

In Guest Contributors by Guest Contributor

By John Konczal, Global Industry Executive, Sterling Commerce, an IBM Company When the mere act of delivering content digitally isn’t enough, textbook publishers are coming up with new sales models for digital content. Thanks to the emergence of the Kindle and other electronic reading devices, today’s consumer can choose from a multitude of ways to consume content with multiple delivery …

Digitizing Beyond E-books: Optimizing Content Brings New Opportunities says France’s Jouve

In Digital by Hannah Johnson

By Hannah Johnson Just having e-books won’t cut it anymore. “Many publishers today are still trying to focus on traditional e-books,” said Emmanuel Benoit, Executive VP of Marketing and Corporate Strategy for Jouve. But what is the next step? One of Jouve’s goals for the publishing industry is to help publishers move beyond simply converting their print content into e-books. …

Authoritative, Customizable, Mobile, Digital: Today’s Student’s Demand Flexible, Effective Learning Solutions

In Guest Contributors by Guest Contributor

Editorial by Ron Dunn, President and CEO, Cengage Learning With the proliferation of technology, social media and new work-life demands on students, the higher education learning environment has changed dramatically in recent years. Instructors are often asked to do more with less resources and have little time to search for the best sources of timely, reliable information to enhance their …

Are Digital Learning Solutions Too Convenient for Students?

In Discussion by Edward Nawotka

By Edward Nawotka The great thing about students is they pay tens of thousands of dollars per year to — essentially — do little more than read and talk about what they are reading. How much of that translates into traditional book reading these days is up for debate. As today’s lead editorial discusses, education publishers are striving to deliver …

Just 7% of Publishers Enhancing E-books, Among Findings in New Aptara E-book Survey

In Digital by Edward Nawotka

By Edward Nawotka Digital service provider Aptara released the second in a series of surveys tracking the development of the e-book market. This new survey covered some 600 publishers across trade, professional and education markets. Dev Ganesan, Aptara’s President and CEO, noted in the press release about the survey, “With a desire to meet the growing expectations of digitally-savvy readers, …

What is Your Greatest Fear for the Future of Publishing?

In Discussion by Edward Nawotka

By Edward Nawotka Eric Frank, co-founder of Flat World Knowledge, describes the bizarre evolution of the contemporary textbook into “Frankentext,” — what he calls a “overstuffed, overpriced, and unloved” monster. To Frank, the current academic publishing scene is a horror story. Of course, Frank is not alone in looking across the book publishing landscape and seeing monsters. For some, it’s …

How Digital Technology Turbocharges Traditional Education

In Guest Contributors, Resources by Guest Contributor

Editorial by Ron Mobed, Cengage Learning We can all agree that technology is sweeping across the educational frontier like a wildfire. Many say digital innovations transform the relationships between instructors and students, students and learning material, and students and their peers. More important, the correct use of technology, together with high-quality content, pedagogy and instruction, offers a dramatic improvement in …