The Ereader Market in China (And Its Unique Business Models)

In Global Trade Talk by Hannah Johnson

By Emma House Emma House attended the Shanghai Exclusive Publishers Trip organized by the Frankfurt Book Fair and Creative Publishing Consulting. There are around 40 to 50 hardware manufacturers of ebook readers here in China. Unlike the Western markets, the Chinese market is very hardware-driven. Content however is a different matter. Apart from the publishing houses who have developed their …

Is Reading a Graphic Novel Adaptation of a Classic “Cheating?”

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at the publishing program of Campfire Books, an Indian graphic novel company that is exporting comic book versions of Western classics around the world. The books are proving especially popular with teachers and schools, as a result of both their high quality and low cost, not to mention their appeal to younger readers. …

Flat World Knowledge’s “Freemium” Textbooks Gain 140,000 Users, Average $34 Per Sale

In Feature Articles by Guest Contributor

• Flat World Knowledge, a three-year-old textbook publisher, has released 24 titles which are now in use by 140,000 students at over 800 universities in the United States and another 50 abroad. • The company allows students to read the textbook for free online, while selling them POD, e-book and other editions. Over half of users opt for these additional …

Getting NOOKy: B&N Encourages Students to Study with E-textbooks

In What's the Buzz by Helen Gregg

By Helen Gregg Just in time for back-to-college, Barnes & Noble announced today the August 2010 release of NOOKstudy, a free software application designed to help students use and manage all of their electronic resources and study aids. Despite the name, the application is for computers -– no Nook required. The new NOOKstudy will allow students to organize their class …

Do Google and Wikipedia Rob Students of a Real Education?

In Discussion by Edward Nawotka

By Ed Nawotka In today’s editorial, Ron Mobed of Cengage Learning argues that digital tools and content turbocharge traditional education. Within the piece, he cites a 2009 UCLA study that “found that students learn better when they become engaged in a trial-and-error method to find information, rather than simply use Google or Wikipedia to reveal answers.” Translation: when students have …

How Digital Technology Turbocharges Traditional Education

In Guest Contributors & Editorial, Resources by Guest Contributor

Editorial by Ron Mobed, Cengage Learning We can all agree that technology is sweeping across the educational frontier like a wildfire. Many say digital innovations transform the relationships between instructors and students, students and learning material, and students and their peers. More important, the correct use of technology, together with high-quality content, pedagogy and instruction, offers a dramatic improvement in …

The Kids Are Alright! Why Digitization and E-books are Good for Literacy

In Guest Contributors & Editorial, Resources by Guest Contributor

By Kristen McLean, executive director of the Association of Booksellers for Children (ABC) After several hundred years with a stable model, some of our most basic ideas about books and reading are now under the microscope. The most pessimistic opinions tell us that the book as we know it is dead, but I don’t believe it. It is important to …

Brazilian Publishers Still Growing Despite Global Recession

In Growth Markets by Edward Nawotka

By Edward Nawotka Despite the general global economic downturn, Brazilian publishing has proven surprisingly resilient. For much of the past decade, the business has been growing at a steady clip, reaching $3.3 billion reals ($1.93 billion) in 2008—a rise of 9.71% over 2007. It is the eighth biggest book market in the world and the largest in South America, accounting …

Cengage CEO Ron Dunn on Re-imagining Information Portals and TXTBKS

In Feature Articles by Edward Nawotka

By Edward Nawotka Last year, when Thomson sold off its education division, a new brand was born—Cengage Learning.  Cengage still retains many of the core characteristics that made Thomson Learning such a juggernaut—focusing on providing textbooks and education materials to schools, universities, and professional organizations—but the company has also been forced to re-imagine itself for the future. It is, by itself, …