Will E-books Raise or Lower the Total Value of Publishing?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s feature story discusses the effort to determine the total value of the global book industry. Statistical analysis initially suggests that sum is €80 billion. With the increasing adoption of e-books by readers in the coming years, do you anticipate this will inflate or depress the total sum? On one hand e-books are priced significantly lower than …

At #LBF11: Embracing the Education Market in the Middle East

In Arabic Publishing by Edward Nawotka

By Edward Nawotka “Any publisher who considers themselves to be an international publisher cannot ignore the Middle East and the GCC countries in particular” says Bill Kennedy, director of the Avicenna Partnership, a company that acts as a marketing and sales rep for education publishers selling into the region. “But the thing that we have to be realistic about is …