Swiss to Reinstate Fixed Book Prices

In Europe by Amanda DeMarco

The debate over fixed book pricing remains a complicated and volatile one in Europe. By Amanda DeMarco On March 18 the Swiss parliament approved a fixed price system for books in German-speaking Switzerland, both for online and in-store sales as of next year. The debate over fixed book pricing is a complicated and volatile one in Europe. Various degrees of …

Forrester’s James McQuivey Says Digital Publishing is About Economics, Not Format

In What's the Buzz by Hannah Johnson

By Hannah Johnson Last week, James McQuivey of Forrester Research wrote a blog post summarizing Forrester’s new five-year forecast for e-books in the USA, which predicts that digital book sales would reach $3 billion by 2015, thus drastically altering the publishing industry. In this post, McQuivey also predicted that digitization will happen “faster in book publishing than in any other …

The 1% Windfall: Why Publishers Need to Implement “Dynamic Pricing”

In Feature Articles by Guest Contributor

• A 1% increase in book prices could lead to significant change in the operating profits of many companies, argues pricing expert Rafi Mohammed. But, contrary to this fact, the publishing industry is under pressure to lower prices rather than raise them. • The answer is to implement “dynamic pricing,” which will enable publishers to respond to the demands of …