In what seems to be inconclusive research work in Warsaw, taking pirated book copies out of the market doesn’t appear to mean more legitimate book sales.
Connecting with Consumers, Open Road Media Grows Revenue
Still on the road to profitability, Open Road Integrated Media reports good performance in 2016 with 22 million people engaged in its consumer sites.
In Search of the Chinese Super Consumer
With 800 million consumers, China is a huge opportunity and entertainment is one of the top categories, but you need to know how to market to them.
Is Commerce the Key to Building a Billion-Dollar Media Business?
In his talk at SXSW 2014, Thrillist CEO Ben Lerer spoke about his company’s success with e-commerce and how that has changed the way he sees the future of media.
Why Social Commerce Could Be the Next Step for Publishers
Publishers who want to sell direct-to-consumer need to make payment processes as frictionless as possible. New social media purchasing tools may be the answer.
Cracking Google and Why Ignoring SEO and Metadata is a Mistake
Michael Bhaskar of Profile Books previews ‘Google and the Top Three Metadata Mistakes You Can Make’ from next week’s Metadata Perspectives conference in Frankfurt.
Russian Publishing 101: What You Need to Know
Russia’s book business is valued at between $2-3bn annually, but shockingly little is known about it in the West.
Amazon Looks to Launch in India Next Year
Sources told the Times of India that Amazon.com is considering launching on its own in India sometime next year.
What is the Future of “Social Bookselling”?
Do you only buy the books your friends suggest? Perhaps not. By Edward Nawotka It has long been a maxim in book marketing that “word-of-mouth” is the best. The same can be said for “handselling” in bookstores. So what happens when both move online? Book oriented social networking, nee bookselling, sites are proliferating. Copia and Bookish, in the US, and …