Do you feel the same way about e-book sales that you did five years ago? When will digital overtake print?
The big US trade publishers have largely opted out of selling direct-to-consumer. Why? Fear of disintermediating the booksellers seems moot at this point.
For publishers to make the best use of D2C e-bookselling opportunities they need to have an authentic relationship with their readers, says Sweden’s Publit.
A fear of piracy is one thing, but a fear of sharing? If social reading and community building is the cornerstone of book marketing, then users must be trusted.
The UK Publishers Association released its annual publishing statistics report on the UK market, which found that digital sales are increasing across the industry.
Innovative sales and distribution models in publishing will be scrutinized extra carefully going forward, lest they fall prey to the label of collusion.
Abril’s Iba, Brazil’s newest e-bookstore, offers 25 magazines, 19 newspapers and 6,000 e-books from 170 publishers, and is focusing on tablets and PCs.
When it launches, Amazon intends to sell the Kindle in Brazil for R$199 (US$115) and may drop the price further to undercut the competition.
The media conglomerate reports net sales at 7,657 million euros down 3.9%. However, the group saw growth in US and e-book sales throughout 2011.
Carolyn McCray, one of Kindle Selects’ top selling authors, demonstrates how to take best advantage of this marketing opportunity for self-publishers.