Does Europe Need a Single Open Market for E-books?

In Discussion by Edward Nawotka

By Edward Nawotka As discussed in today’s lead story, European laws governing the sale of books vary wildly from country to country, often favoring print over e-books. Many of the major markets have fixed book pricing and part of the reasoning behind fixed book prices is that it allows all retailers to compete on a level playing field when it …

Is the Agency Pricing Model a Net E-Book Agreement in Disguise?

In Discussion by Edward Nawotka

By Edward Nawotka At the end of today’s lead story surveying UK independent booksellers’ attitudes toward selling e-books, writer Roger Tagholm writes: “Many note that [the agency pricing] model is effectively an e-book NBA (the UK agreement, abolished in 1995, that banned discounting) and that it is this which is providing them with the opportunity.” “I’m struck by the fact …

Is 2011 the Tipping Point for E-books in Europe?

In Discussion by Edward Nawotka

Europe’s e-book market is growing, but is it robust enough to attract the mass market? By Edward Nawotka Today’s lead story looks at the growth of e-books in Europe, which has been slow and pragmatic and has long lagged behind the US and Japan. But the introduction of several new platforms, devices and digitization projects at the end of 2010 …

Should Publishers Raise the Price When a Book Becomes Popular?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead article discusses why the publishing industry should implement dynamic pricing. Among the arguments made is that a 1% increase in price could lead to a significant hike in operating profits for publishers. One possible strategy would be to raise the price of a book as it becomes more popular. This runs counter to the traditional …

The 1% Windfall: Why Publishers Need to Implement “Dynamic Pricing”

In Feature Articles by Guest Contributor

• A 1% increase in book prices could lead to significant change in the operating profits of many companies, argues pricing expert Rafi Mohammed. But, contrary to this fact, the publishing industry is under pressure to lower prices rather than raise them. • The answer is to implement “dynamic pricing,” which will enable publishers to respond to the demands of …