Should Publishers Raise the Price When a Book Becomes Popular?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead article discusses why the publishing industry should implement dynamic pricing. Among the arguments made is that a 1% increase in price could lead to a significant hike in operating profits for publishers. One possible strategy would be to raise the price of a book as it becomes more popular. This runs counter to the traditional …

The 1% Windfall: Why Publishers Need to Implement “Dynamic Pricing”

In Feature Articles by Guest Contributor

• A 1% increase in book prices could lead to significant change in the operating profits of many companies, argues pricing expert Rafi Mohammed. But, contrary to this fact, the publishing industry is under pressure to lower prices rather than raise them. • The answer is to implement “dynamic pricing,” which will enable publishers to respond to the demands of …