Back to the Future: In Brazil, Door-to-door Book Sales are Booming

In Growth Markets by Ricardo Costa

By Ricardo Costa and Maria Fernanda, PublishNews Imagine a single country spreading across 50% of South America. A country with 27 states where there are 190 million people living in different conditions. Some of them are very poor while others are far too rich. This is Brazil. And a nation with such enormous magnitude offers serious opportunities -– the book …

Could Door-to-door Book Sales Be Revived in the US?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at the success of door-to-door book sales in Brazil. It wasn’t that long ago when it wasn’t uncommon to see an encyclopedia salesperson walking the streets of your neighborhood going door-to-door with his or her sample case. Of course, that sales channel has disappeared in the US . . . whether whether this is …