The familiar Amazonian preview called ‘Look Inside’ gets a storefront cousin in Jellybooks’ new ‘Discovery,’ using QR codes to offer samples.
Last July, ‘The Tonight Show Starring Jimmy Fallon’ began tracking the Amazon ranking of books by its celebrity guests before and after they appeared on the TV show. The impact was surprising.
BTwinBooks connects the print and digital copy of each book using its unique technology. This article is sponsored by BTwinBooks.
Some Russian publishers say that if piracy can be controlled, print can double its market share within years. Others caution that taxes and over-reliance on outdated authors is hampering growth.
In a major focus on its metadata, Cambridge University Press is working this year to improve the discoverability of its material for library users.
In a moment of mutual ‘flattery,’ two leaders in direct-to-consumer promotion take up each other’s tools to increase their effectiveness in the gold standard: discoverability.
Jonathan Taplin—producer of ‘Mean Streets’—will lead Digital Book World’s keynotes with a warning: publishing may be ‘sleeping through a revolution.’
Random House has partnered with Pinterest to help users discover popular content. It pulls up a page that is a lot like browsing a table at a bookstore.
Porter Anderson’s weekly round-up of publishing buzz offers a first-hand account of last week’s Foyles meetings to imagine the “bookshop of the future,” looks at O’Reilly’s Author (R)Evoution Day and more.
A presentation at the Frankfurt Book Fair explored how publishers can take a lesson on metadata and discoverability from online academic journals.
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