The familiar Amazonian preview called ‘Look Inside’ gets a storefront cousin in Jellybooks’ new ‘Discovery,’ using QR codes to offer samples.
The Jimmy Fallon Effect: Sit Down on ‘The Tonight Show,’ Watch the Rankings Rise
Last July, ‘The Tonight Show Starring Jimmy Fallon’ began tracking the Amazon ranking of books by its celebrity guests before and after they appeared on the TV show. The impact was surprising.
BTwinBooks: Forging a Stronger Relationship Between Publishers and Readers
BTwinBooks connects the print and digital copy of each book using its unique technology. This article is sponsored by BTwinBooks.
It’s Springtime for Print, Say Some Russian Publishers: Others Eye Piracy, Discoverability Challenges
Some Russian publishers say that if piracy can be controlled, print can double its market share within years. Others caution that taxes and over-reliance on outdated authors is hampering growth.
Cambridge University Press: A Marked Improvement in MARC Records
In a major focus on its metadata, Cambridge University Press is working this year to improve the discoverability of its material for library users.
International Expansion, Ads, and Deals: BookBub, Goodreads and Consumers
In a moment of mutual ‘flattery,’ two leaders in direct-to-consumer promotion take up each other’s tools to increase their effectiveness in the gold standard: discoverability.
Jonathan Taplin’s Drive for a ‘Digital Renaissance’: DBW Keynote
Jonathan Taplin—producer of ‘Mean Streets’—will lead Digital Book World’s keynotes with a warning: publishing may be ‘sleeping through a revolution.’
Random House Partners with Pinterest Producing Online Bookstore Table
Random House has partnered with Pinterest to help users discover popular content. It pulls up a page that is a lot like browsing a table at a bookstore.
Ether for Authors: Framing #FutureFoyles in London
Porter Anderson’s weekly round-up of publishing buzz offers a first-hand account of last week’s Foyles meetings to imagine the “bookshop of the future,” looks at O’Reilly’s Author (R)Evoution Day and more.
What Can Book Publishers Learn from “Article Economy”?
A presentation at the Frankfurt Book Fair explored how publishers can take a lesson on metadata and discoverability from online academic journals.
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