While some skepticism has greeted Penguin Random House’s discount-and-coupon offers on print copies, others see a useful exercise in D2C sales.
The success of last year, says Open Road’s CMO, involves not just its ‘Ignition’ marketing program but also readers’ interest in work that may not be new.
Penguin Random House has a new UK-built D2C holiday gift selector, and ups its donation to longtime charity partner First Book.
Citing a 156-percent increase in revenue for partners across its newsletters, Open Road Media sees more expansion ahead for its Ignition marketing services.
Taking the long view on a vast marketplace, this year’s Reading X conference from OpenBook in Beijing focused on reader engagement and content development.
In a new direct-to-consumer curated outreach effort, Simon & Schuster will promote content across all its imprints. And Privateer’s games are the basis for new GraphicAudio audiobooks.
Still on the road to profitability, Open Road Integrated Media reports good performance in 2016 with 22 million people engaged in its consumer sites.
In a moment of mutual ‘flattery,’ two leaders in direct-to-consumer promotion take up each other’s tools to increase their effectiveness in the gold standard: discoverability.
Direct-to-consumer bookselling is growing and innovative thinking is helping. Two solutions that are appealing: BitLit ebook bundling and Penguin Hotline.
By Edward Nawotka Today’s lead story looks at the success of door-to-door book sales in Brazil. It wasn’t that long ago when it wasn’t uncommon to see an encyclopedia salesperson walking the streets of your neighborhood going door-to-door with his or her sample case. Of course, that sales channel has disappeared in the US . . . whether whether this is …
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