If one theme resonated at the London Book Fair’s Digital Minds conference, it was that even in the age of digital, we need to remember we are selling books to humans.
New Trends in Book Marketing: Mobile, Millennials and More
For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she’ll address at the LBF’s Digital Minds conference next Monday.