Coming Soon: Advertisements in E-books

In What's the Buzz by Helen Gregg

By Helen Gregg In a Wall Street Journal opinion piece published this morning, Ron Adner, a professor at the Tuck School of Business at Dartmouth College, and William Vincent, a former Houghton Mifflin editor, declare the inevitability of advertisements in e-books. Falling e-book prices (and profits for publishers), combined with the advertising-friendly digital format, may very well make in-book advertising …