Online Dictionary Pons Succeeds with Advertising

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary Over the past 18 months, foreign language instructional material publisher Pons has been testing out a new business model for their online dictionary. So far, the results have been positive. Faced with competition from other online language dictionaries like LEO, Pons has turned to advertisers to help finance www.pons.eu. In addition, the site will incorporate more Web …