How apt are apps now? Even as an icon of the industry takes a new direction, others want to stay the course—and still others say they’re done with apps.
Should Publishers Launch Branded App Stores?
By Edward Nawotka In today’s lead story Dean Johnson of Brandwidth, a UK-based app developer, offers his advice on how publishers can harness the power of apps to create and deliver a dynamic reading experience. One of his suggestions is for publishers to each launch their own branded presence on the Apple app store. “It will offer greater visibility and promotional …
Apps and eBooks: Readers Have Great Expectations, But How Do You Deliver?
• In a preview of his talk at next week’s Tools of Change conference in Frankfurt, Brandwidth creative director Dean Johnson — the company behind the bestselling Guinness World Records: At Your Fingertips app — shares his thoughts on the role apps play in the world of e-reading and offers a guide for how publishers can use them to achieve …