How apt are apps now? Even as an icon of the industry takes a new direction, others want to stay the course—and still others say they’re done with apps.
Apps and eBooks: Readers Have Great Expectations, But How Do You Deliver?
• In a preview of his talk at next week’s Tools of Change conference in Frankfurt, Brandwidth creative director Dean Johnson — the company behind the bestselling Guinness World Records: At Your Fingertips app — shares his thoughts on the role apps play in the world of e-reading and offers a guide for how publishers can use them to achieve …
Should Publishers Launch Branded App Stores?
By Edward Nawotka In today’s lead story Dean Johnson of Brandwidth, a UK-based app developer, offers his advice on how publishers can harness the power of apps to create and deliver a dynamic reading experience. One of his suggestions is for publishers to each launch their own branded presence on the Apple app store. “It will offer greater visibility and promotional …