Online Bookselling in Germany: Word-of-mouth vs. Online Search

In German Buch News by Amanda DeMarco

By Amanda DeMarco For a small publisher, getting titles onto bookstore shelves is a crucial challenge, to say nothing of gaining attention for them once they’re there. For customers, book buying can be an overwhelming experience. Tubuk, an online bookstore for independent publishers, aims to take the pain out of both. Independent publisher Andreas Freitag launched the German online community …