Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create ‘an experience that isn’t efficient—that’s anti-efficient.’
At San Francisco’s Books in Browsers VII, a presentation from the UK offers a Brexit example of the power of storytelling and what ‘data-driven lies’ can do.
From ‘the push and pull’ of screen time to millennial parents, Nielsen’s children’s books summit promises to interweave data and discussion.
‘Twenty-eight percent told us they don’t know if they’re ready’ for digital publishing in the next two years, says Mark Gross, whose Data Conversion Laboratory sponsor the ‘dynamic publishing’ study.
A reluctant industry? At Publishers’ Forum in Berlin, a first day of sessions has exposed what some see to be a surprisingly entrenched reluctance to embrace data’s centricity in a new and critical relationship with consumers.
‘The “data dilemma” is what to do with the data,” as was noted at #LBF16’s seminar in the final hours of the fair.
Digital Book World and Author Earnings may have transformed an industry standoff into a cooperative trade-and-indie exploration going forward.
At Digital Book World, Kelly Gallagher showed just how effective data analysis can be and how it can help you make decisions that will lead to more book sales.
Alec Ross sees a future in which digital books can be delivered as unpiratable text messages and the big data revolution is democratized to smaller players.
Market research companies Nielsen and GfK announced a partnership on Monday with the aim of providing insights about global book publishing.