How Can Games Be Used to Promote Literary Brands?

In Discussion by Edward Nawotka

By Edward Nawotka As discussed in our lead article today, gamification is a growing trend among marketers. In one current example from the book world, Kirkus Reviews — the venerable American book review magazine — will launch beta version of a new social network trivia game with game developer Qrank at tomorrow’s PubCamp@SXSW in Austin. The trivia game will focus on literary history, …

Go to Hell! Dante’s Inferno Turned Into a Videogame

In What's the Buzz by Edward Nawotka

By Edward Nawotka Yes, it’s true…Entertainment Arts has turned Dante’s Inferno into a video game — it’s available for your PSP, X-Box and Playstation 3. Oh. My. God. And the tagline is, natch “Go to Hell!” National Public Radio in the United States has an interview with the game’s creator. Wired has a review and also offers ten more literary classics it …