As children’s reading has increased during the COVID-19 pandemic, CONTEC Mexico speakers said themes and issues have broadened.
This year’s CONTEC México program from Frankfurter Buchmesse brings together textual and visual storytellers.
Saying that the book is no longer a business model in itself, Roger Casas-Alatriste insists on a transmedial approach for publishers.
The 2020 CONTEC Mexico conference spends two days examining the potentials of transmedia and artificial intelligence for book publishing.
The publication of ebooks is beginning to grow among Spanish-language publishers as editors embrace digital, according to Bookwire, a distributor of the format, at CONTEC Mexico.
At the third CONTEC Mexico conference, booksellers from Germany and Spain discussed the art of attracting customers in an age of online shopping.
Innovation and the digital dynamic in sales and distribution get special attention this year in the annual Contec México conference in February.
Reader analytics can be a boon to publishers, fine-tuning marketing and consumer understanding, according to specialists at CONTEC Mexico.
Encouraged to ‘exchange opinions, push yourself to create a network,’ Mexico’s booksellers at the CONTEC conference were challenged to adopt digital sales systems’ support for retail.
As Sweden’s Storytel prepares to enter the Mexican market, a set of challenges awaits, from building the habit of audiobook listening to bringing aboard regional publishers.