Saying that the book is no longer a business model in itself, Roger Casas-Alatriste insists on a transmedial approach for publishers.
The 2020 CONTEC Mexico conference spends two days examining the potentials of transmedia and artificial intelligence for book publishing.
The publication of ebooks is beginning to grow among Spanish-language publishers as editors embrace digital, according to Bookwire, a distributor of the format, at CONTEC Mexico.
At the third CONTEC Mexico conference, booksellers from Germany and Spain discussed the art of attracting customers in an age of online shopping.
Innovation and the digital dynamic in sales and distribution get special attention this year in the annual Contec México conference in February.
Reader analytics can be a boon to publishers, fine-tuning marketing and consumer understanding, according to specialists at CONTEC Mexico.
Encouraged to ‘exchange opinions, push yourself to create a network,’ Mexico’s booksellers at the CONTEC conference were challenged to adopt digital sales systems’ support for retail.
As Sweden’s Storytel prepares to enter the Mexican market, a set of challenges awaits, from building the habit of audiobook listening to bringing aboard regional publishers.
Reflecting a number of trends in international publishing, the upcoming CONTEC Mexico conference looks at how trends such as audiobooks and open access are playing out in Latin America and across the globe.
Those in digital publishing in Mexico say things are looking up somewhat, despite slow growth and a marketplace still discovering the opportunities.