Direct-to-consumer bookselling is growing and innovative thinking is helping. Two solutions that are appealing: BitLit ebook bundling and Penguin Hotline.
The free download ’12 Books You Can’t Miss at BookCon’ features exclusive pre-release excerpts from 12 authors who will be appearing at this year’s BookCon.
Comedian Louis C.K. has a lot to teach publishers about digital marketing: specifically, his direct-to-consumer digital releases.
Consultant and author Mary Bergstrom looks at the Chinese phenomenon of Shan Zhai, a form of imitation that is producing innovative products and brands.
At $6,750 BISG’s latest consumer data on consumer attitudes toward e-books isn’t cheap. But timely, objective data on e-books is scarce. We’ve got a taste.
When it comes to convenience, it is tough to beat one-click purchasing and instant digital downloads that the e-book format offers. By Edward Nawotka The mass market paperback once revolutionized book publishing. Today, outside of train and plane stations, and grocery and convenience stories, you would have a hard time finding them on the shelves. Bookstores hardly stock them any …
By Hannah Johnson Consumer-oriented innovation, online content strategy and digital brand management were at the center of many discussions and panels during the Digital Life Design Conference (DLD), which ended on Tuesday in Munich, Germany. DLD was started six years ago by Hubert Burda Media, one of Germany’s largest magazine publishers, as an invitation-only “platform for progression” and a meeting …
By Siobhan O’Leary Die Welt reports that one of China’s daily newspapers, Huanjiu Shibao (Global Times), is sending a message to the organizers of the Frankfurt Book Fair telling them there will be consequences if Rebiya Kadeer, the President of the World Uyghur Congress, attends the Fair as planned. The article also reportedly states that China was not only snubbed …
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