From Scroll.in: Consumers in India are presented, as in other countries with sometimes conflicting bestselling book lists.
From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, Aldus surveys European book fairs’ approaches to promoting reading.
With more adult-content authors on the lineup and three years of experience in New York and Chicago, ReedPOP’s BookCon is gearing up for book fandom.
‘A massively distributed fight for attention’ rages in the marketplace, delegates to Germany’s Publishers’ Forum are told. Is consumer service the strategy?
In a moment of mutual ‘flattery,’ two leaders in direct-to-consumer promotion take up each other’s tools to increase their effectiveness in the gold standard: discoverability.
Direct-to-consumer bookselling is growing and innovative thinking is helping. Two solutions that are appealing: BitLit ebook bundling and Penguin Hotline.
The free download ’12 Books You Can’t Miss at BookCon’ features exclusive pre-release excerpts from 12 authors who will be appearing at this year’s BookCon.
Comedian Louis C.K. has a lot to teach publishers about digital marketing: specifically, his direct-to-consumer digital releases.
Consultant and author Mary Bergstrom looks at the Chinese phenomenon of Shan Zhai, a form of imitation that is producing innovative products and brands.
At $6,750 BISG’s latest consumer data on consumer attitudes toward e-books isn’t cheap. But timely, objective data on e-books is scarce. We’ve got a taste.
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