From Scroll.in: Consumers in India are presented, as in other countries with sometimes conflicting bestselling book lists.
Audience Engagement and Reading Promotion: Aldus’ New Report on European Book Fairs
From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, Aldus surveys European book fairs’ approaches to promoting reading.
Fanning the Flames of Celebrity Attraction: BookCon Revs Up
With more adult-content authors on the lineup and three years of experience in New York and Chicago, ReedPOP’s BookCon is gearing up for book fandom.
Facing the Attention Economy: Publishers Forum in Berlin
‘A massively distributed fight for attention’ rages in the marketplace, delegates to Germany’s Publishers’ Forum are told. Is consumer service the strategy?
International Expansion, Ads, and Deals: BookBub, Goodreads and Consumers
In a moment of mutual ‘flattery,’ two leaders in direct-to-consumer promotion take up each other’s tools to increase their effectiveness in the gold standard: discoverability.
D2C Bookselling Is Not Easy…But Here Are Two Options
Direct-to-consumer bookselling is growing and innovative thinking is helping. Two solutions that are appealing: BitLit ebook bundling and Penguin Hotline.
Getting Ready for BookCon? Do Your Reading First!
The free download ’12 Books You Can’t Miss at BookCon’ features exclusive pre-release excerpts from 12 authors who will be appearing at this year’s BookCon.
What Publishers Can Learn from Louis C.K.
Comedian Louis C.K. has a lot to teach publishers about digital marketing: specifically, his direct-to-consumer digital releases.
Shan Zhai: How Imitation Fuels Innovation in China
Consultant and author Mary Bergstrom looks at the Chinese phenomenon of Shan Zhai, a form of imitation that is producing innovative products and brands.
E-books, How Do We Love Thee? Let BISG Count the Ways
At $6,750 BISG’s latest consumer data on consumer attitudes toward e-books isn’t cheap. But timely, objective data on e-books is scarce. We’ve got a taste.
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