By Mark Garcia-Prats In today’s feature article, Anna Lewis discusses the rise of “author-entrepreneur”: an author who not only writes and publishes their own book but successfully markets it using popular social networking tool. Anna goes on to say that publishers can benefit from this growing trend: whether that be by authors realizing the invaluable benefit that publishing companies can …
The Rise of the Author-Entrepreneur
By Anna Lewis, director, CompletelyNovel.com LONDON: When you think of an author, particularly one who writes fiction, the image that springs to mind is not someone in a suit carrying a briefcase and a Blackberry. Unless it’s a tweed suit. And the Blackberry is actually a piece of fruit. However, some entrepreneurial zeal to complement the creative spirit is becoming …