One of Yang Hongying’s most successful series now is 12 years old and has sold more than 70 million copies. Her total unit sales exceed 160 million units.
With the People’s Republic’s 70th National Day on October 1–and the end of summer’s school lists–books on the regime and ‘light fiction’ rise.
Streaming an interview with an astronaut to 60 million students in 80,000 schools in China was one of this year’s feats at the 26th Beijing Book Fair.
New fiction on China’s bestseller lists captures the contemporary sensibilities of young adults in the country’s largest cities.
Digital marketing approaches supported by 5G and edtech in early-age English-language training were key interests at the 2019 Beijing Book Fair.
At China’s Asian Bookstore Forum in Xi’an, researchers cited a sharp shift, book sales moving quickly away from physical stores and over to online retail.
Reporting US$2.62 billion in 2018 revenue, China’s sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger.
In another period of double-digit growth for China’s book market, children’s books are the largest category by sales and online retail is still growing.
Pop-up ‘reading pavilions’ offer sound booths for CCTV fans who record their favorite literary passages and send them to friends and loved ones.
The resilience of a Scottish author’s popularity in China puts a third book on the list, and a Frenchman’s business book arrives as ‘The American Trap.’