With the return to school on the horizon, classroom reading lists dominate the mid-summer charts in China for July.
Beijing OpenBook researchers say that from January to June this year, both physical and digital retail have been lagging.
The star of the danmei wuxia television series ‘Word of Honor’ has catapulted a volume of Neil Gaiman stories onto the Chinese bestseller lists.
Recommendations on TikTok and other media push Alex Michaelides’ bestselling debut onto the charts in China in May.
The pandemic ‘year of the backlist’ appears to be still in force in China, the fiction and children’s charts gliding especially slowly.
The children’s book sector of the Chinese market’s bestseller lists is led by the German financial coach Bodo Schäfer.
Even as school reading lists and classics held sway on the charts, some ‘online literature’ also showed its popularity on February’s lists.
In China, an interesting new fiction bestseller is mixed with nonfiction—and become a point of debate among Chinese readers.
A mix of classics and newcomers structures the lists from December in China, with the approach of the Lunar New Year.
With physical retail down, 2020 was the first year in which Beijing OpenBook tracked a downturn in the Chinese book market since 2000.