Having first appeared as ‘online writing’ in 2015, ‘Better Days’ by Jiu Yuexi became a major hit on film, and the book has entered China’s bestseller list.
China’s bestselling books of September reflect celebrations of the People’s Republic’s 70th National Day and the opening of the autumn school semester.
One of Yang Hongying’s most successful series now is 12 years old and has sold more than 70 million copies. Her total unit sales exceed 160 million units.
With the People’s Republic’s 70th National Day on October 1–and the end of summer’s school lists–books on the regime and ‘light fiction’ rise.
Streaming an interview with an astronaut to 60 million students in 80,000 schools in China was one of this year’s feats at the 26th Beijing Book Fair.
New fiction on China’s bestseller lists captures the contemporary sensibilities of young adults in the country’s largest cities.
Digital marketing approaches supported by 5G and edtech in early-age English-language training were key interests at the 2019 Beijing Book Fair.
At China’s Asian Bookstore Forum in Xi’an, researchers cited a sharp shift, book sales moving quickly away from physical stores and over to online retail.
Reporting US$2.62 billion in 2018 revenue, China’s sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger.
In another period of double-digit growth for China’s book market, children’s books are the largest category by sales and online retail is still growing.