Enhancing E-book Purchases: Consumer Driven Models From the Text Book Industry

In Guest Contributors & Editorial by Guest Contributor

By John Konczal, Global Industry Executive, Sterling Commerce, an IBM Company When the mere act of delivering content digitally isn’t enough, textbook publishers are coming up with new sales models for digital content. Thanks to the emergence of the Kindle and other electronic reading devices, today‚Äôs consumer can choose from a multitude of ways to consume content with multiple delivery …