Not in every case does an Editors’ Buzz panel spot at BookExpo America ensure good sales in the autumn. But there’s a curatorial factor at work that may pay off in the longer term.
SURVEY: Are Book Trailers an Efficient Use of Marketing Dollars?
By Edward Nawotka Once was a time when book trailers were a novelty. Today, everyone has got one. Some are like mini-commercials, others are teasers, still others merely showcase the creativity of the author. Of course, these are the best case scenarios. Many book trailers, as discussed in today’s feature, are mere Ken Burns style panning still images with conventional …
What Is the Next Publishing Conference Buzzword?
By Hannah Johnson This year, TOC was all about content outside the boundaries of format and how publishers can develop content that will fit into a number of different “containers” including text, apps, print books, and interactive online content. At Digital Book World, the focus was also on creating enhanced content before thinking about format. Conferences like TOC and Digital …
What’s the Buzz: Twitter Indifference; Anderson’s Anti-news Views
By Hannah Johnson The latest stories that have everyone atwitter in the social media-o-sphere… Why do we even care about Twitter? According to a Harris Interactive study (via Mashable), 69% of adults have no opinion about Twitter because they don’t know enough about it. A now infamous 15-year-old intern at Morgan Stanley said that “teenagers don’t use Twitter” either. So …