Building a Case for Translations, Part 2: “It’s Not The Elegance of the Hedgehog

In Guest Contributors by Chad W. Post

• Last Friday, Chad Post argued for the need to prioritize how to increase readership of translated fiction instead of worrying first about how to pay production costs, in turn shifting the focus from production to marketing and sales. • Today, he explains how the rare blockbuster bestselling translation is a mixed blessing, and why there’s still a reason to …