Do Readers Care about Publishers’ Branding?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story we look at the digital marketing strategies of two Spanish publishers, Maeva and Random House Mondadori. In the article, Carmen Ospina, digital manager for RHM, discussed the launch of the publisher’s consumer portal, entitled, Me Gusta Leer¬†[“I Like to Read”]. “We decided that [the publisher] brand really is not important for us,” she …

Google’s Chief Legal Officer on China at DLD Day 2

In What's the Buzz by Hannah Johnson

By Hannah Johnson Day 2 at the Digital Life Design conference in Munich, Germany included a lineup of C-level stars from media and technology companies like MySpace, Amazon, Demand Media, and Google. David Drummond, Google’s Chief Legal Officer, answered questions from Burda Media CEO Paul Bernhard Kallen, Jeff Jarvis and the audience about China and transparency. Panelist also discussed marketing …

Focus-Grouped Thoughts on the Branded Page

In Guest Contributors by Guest Contributor

By James P. Othmer MAHOPAC, NEW YORK: Writing this sentence is a brazen, deliberate and irrevocable act of branding. Trust me, before it (and all subsequent vowels and consonants below) was written, it was parsed, focus-grouped and post-mortemed by twelve angry, bookish consumers on the shiny side of a two-way mirror in Teaneck, New Jersey.¬† To wit, they were asked: …