With publishers looking to sell directly to consumers, why not have editors stand-in as pitchmen?
E-Italia: Three New E-book Platforms to Compete for Italian Readers
By Edward Nawotka Italians may have gone crazy for the iPad, with more than 300,000 units sold so far, but if Italian readers launch the iBookstore app on their machines they still find little or nothing to buy. While the situation may be frustrating to Italian early adopters, by the end of the month the Italian e-book scene is going …