The winners of the Deutscher Buchtrailer Award program will be named on January 30. The top prize winner’s book trailer will be seen in Berlin cinemas.
The conference in its third year has instituted a new book trailer award program with a shortlist of 30 videos designed to entice consumers to various publishers’ titles.
Paul Willetts, author of Rendezvous at the Russian Tea Rooms, says that making a high-quality book trailer is often as challenging as making a movie.
Julia Shevalinka looked at some of the entries in the All-Russia Book Trailer Contest and how Russian publishers are using trailers to promote their books.
“If a picture is worth 1000 words, a good trailer is worth a 1000 copies sold?,” asks The Hindu about the growing popularity of book trailers in India.
In the age of the internet, online promotional videos offer the best opportunity for persistent book discovery, argues Gabriel Pena i Ballesté of Bookmovies.tv.
The trailer for Chronicle Book’s Brandon Bird’s Astonishing World of Art might just the craziest book trailer ever put together.
It goes without saying that many book trailers and promotions are creative, but none have become truly viral. Where is the book world’s viral video hit?
Indie author Isobella Jade discusses shooting a book trailer for her new novel while 20 weeks pregnant and why the film is essential to her marketing campaign.
To promote her new book, Jersey Shore star Snooki gives the staff at her book publisher, Simon & Schuster, a guidette makeover.