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The German Book Trailer Award 2020 Pushes ‘Play’ on Its Shortlists

In News by Porter AndersonJanuary 16, 2020

The winners of the Deutscher Buchtrailer Award program will be named on January 30. The top prize winner’s book trailer will be seen in Berlin cinemas.

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Berlin’s Future! Publish Conference Debuts Its German Book Trailer Award

In News by Porter AndersonJanuary 11, 2018

The conference in its third year has instituted a new book trailer award program with a shortlist of 30 videos designed to entice consumers to various publishers’ titles.

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Drama! Why Making Book Trailers is Like Making Movies

In Guest Contributors by Guest ContributorSeptember 16, 2015

Paul Willetts, author of Rendezvous at the Russian Tea Rooms, says that making a high-quality book trailer is often as challenging as making a movie.

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Russian Publishers Explore the World of Book Trailers

In News by Dennis AbramsJanuary 28, 2015

Julia Shevalinka looked at some of the entries in the All-Russia Book Trailer Contest and how Russian publishers are using trailers to promote their books.

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In India, Authors Turn to Book Trailers to Boost Sales

In Global Trade Talk by Dennis AbramsFebruary 16, 2014

“If a picture is worth 1000 words, a good trailer is worth a 1000 copies sold?,” asks The Hindu about the growing popularity of book trailers in India.

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Book Trailers Serve as a Multiplier for Book Discovery

In Guest Contributors by Guest ContributorJanuary 29, 2014

In the age of the internet, online promotional videos offer the best opportunity for persistent book discovery, argues Gabriel Pena i Ballesté of Bookmovies.tv.

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Is This the Best Book Trailer Ever?

In News by Dennis AbramsAugust 25, 2013

The trailer for Chronicle Book’s Brandon Bird’s Astonishing World of Art might just the craziest book trailer ever put together.

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Where is the Book Equivalent of the Harlem Shake?

In Discussion by Edward NawotkaMarch 8, 2013

It goes without saying that many book trailers and promotions are creative, but none have become truly viral. Where is the book world’s viral video hit?

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On Book Trailers, DIY Discovery and Birthing a Baby (and a Book)

In Guest Contributors by Guest ContributorJuly 6, 2012

Indie author Isobella Jade discusses shooting a book trailer for her new novel while 20 weeks pregnant and why the film is essential to her marketing campaign.

Another Book Trailer Post…with Snooki

In Erin's Perspective by Erin L. CoxOctober 27, 2011

To promote her new book, Jersey Shore star Snooki gives the staff at her book publisher, Simon & Schuster, a guidette makeover.

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