Paul Willetts, author of Rendezvous at the Russian Tea Rooms, says that making a high-quality book trailer is often as challenging as making a movie.
Russian Publishers Explore the World of Book Trailers
Julia Shevalinka looked at some of the entries in the All-Russia Book Trailer Contest and how Russian publishers are using trailers to promote their books.
Book Trailers Serve as a Multiplier for Book Discovery
In the age of the internet, online promotional videos offer the best opportunity for persistent book discovery, argues Gabriel Pena i Ballesté of Bookmovies.tv.
Where is the Book Equivalent of the Harlem Shake?
It goes without saying that many book trailers and promotions are creative, but none have become truly viral. Where is the book world’s viral video hit?
On Book Trailers, DIY Discovery and Birthing a Baby (and a Book)
Indie author Isobella Jade discusses shooting a book trailer for her new novel while 20 weeks pregnant and why the film is essential to her marketing campaign.
Another Book Trailer Post…with Snooki
To promote her new book, Jersey Shore star Snooki gives the staff at her book publisher, Simon & Schuster, a guidette makeover.
Book Trailers: Are They Fun or Function?
By Erin L. Cox In the last few years, the world of print has begun using book trailers as a way to grab the digital audience. Some trailers turn the plot of the book into a short film, some play on the theme of the book, and some make you fall in love with the author. Though we’ve asked it before, do you …
#BEA11: Ten Tips for Publishers Producing Videos
By Kathleen Sweeney Anyone who has been reading our coverage of BEA knows just how much we enjoy shooting video. As with any medium, practice makes perfect and it always pays to learn from the pros. Steve Stockman should know how to shoot a video that doesn’t suck, which — actually — was the title of his session earlier today. With …
Eight Million Viral Views Later: In Search of the Ultimate Children’s and YA Book Trailer
Book trailers — surveyed here last week — are a complicated art form, half-entertainment, half-promotion. Making them appeal to children and teens can be even more challenging. By Kathleen Sweeney The big screen success of the Dave Eggers/Spike Jonze adaptation of Maurice Sendak’s Where the Wild Things Are would suggest that producing a book trailer for children would be as …
SURVEY: Are Book Trailers an Efficient Use of Marketing Dollars?
By Edward Nawotka Once was a time when book trailers were a novelty. Today, everyone has got one. Some are like mini-commercials, others are teasers, still others merely showcase the creativity of the author. Of course, these are the best case scenarios. Many book trailers, as discussed in today’s feature, are mere Ken Burns style panning still images with conventional …
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