What Is Most Needed to Develop the Global E-book Market?

In Discussion by Edward Nawotka

For much of the world the biggest issue is simple: lack of legally available content. By Edward Nawotka As many of the top global publishing professionals gather for UNESCO’s Focus 2011 conference in Monza, Italy, we want to know what you think is the single most pressing issue for developing the global e-book market. For much of the world the …

Stunts or Niche Marketing? What Gets the Most Bang for Your Buck?

In Erin's Perspective by Erin L. Cox

By Erin L. Cox On Wednesday, my colleague, Edward Nawotka, hosted a panel discussing book stunts, some of which we’ve previously chronicled on our site.  From Chilean artists dropping poetry on Berlin to Eichborn’s fly promotion at the Frankfurt Book Fair to Jennifer Belle’s “laughter project” of actresses laughing at her novel on the subway, these stunts got attention and publicity…but did …

#BEA11: Mark Twain May Be Dead, but Print Books Aren’t

In What's the Buzz by Edward Nawotka

By Erin L. Cox At BEA, “The Report of My Death Was Exaggerated — Book Edition” panel did just what the Mark Twain quote did years ago: chastise the media for being too quick to decree the death of print publishing. Though it’s difficult to ignore the e-books are selling like hotcakes, three publishers and one bookseller proved that, for …

What is the Future of “Social Bookselling”?

In Discussion by Edward Nawotka

Do you only buy the books your friends suggest? Perhaps not. By Edward Nawotka It has long been a maxim in book marketing that “word-of-mouth” is the best. The same can be said for “handselling” in bookstores. So what happens when both move online? Book oriented social networking, nee bookselling, sites are proliferating. Copia and Bookish, in the US, and …

#PubNewsCheat: AMZN Gets Romantic, RH Acquires Smashing Ideas

In Global Trade Talk by Edward Nawotka

A brief round-up of some of the week’s most notable publishing trade news: In the US Amazon announced the launch of a new romance books digital imprint — Montlake — which is part of their continued expansion into publishing. They are aggressively hiring in both Seattle and New York and appear to be focusing largely on genre titles. Agents are …