Stunts or Niche Marketing? What Gets the Most Bang for Your Buck?

In Erin's Perspective by Erin L. Cox

By Erin L. Cox On Wednesday, my colleague, Edward Nawotka, hosted a panel discussing book stunts, some of which we’ve previously chronicled on our site.  From Chilean artists dropping poetry on Berlin to Eichborn’s fly promotion at the Frankfurt Book Fair to Jennifer Belle’s “laughter project” of actresses laughing at her novel on the subway, these stunts got attention and publicity…but did …

#BEA11: Mark Twain May Be Dead, but Print Books Aren’t

In What's the Buzz by Edward Nawotka

By Erin L. Cox At BEA, “The Report of My Death Was Exaggerated — Book Edition” panel did just what the Mark Twain quote did years ago: chastise the media for being too quick to decree the death of print publishing. Though it’s difficult to ignore the e-books are selling like hotcakes, three publishers and one bookseller proved that, for …

What is the Future of “Social Bookselling”?

In Discussion by Edward Nawotka

Do you only buy the books your friends suggest? Perhaps not. By Edward Nawotka It has long been a maxim in book marketing that “word-of-mouth” is the best. The same can be said for “handselling” in bookstores. So what happens when both move online? Book oriented social networking, nee bookselling, sites are proliferating. Copia and Bookish, in the US, and …

#PubNewsCheat: AMZN Gets Romantic, RH Acquires Smashing Ideas

In Global Trade Talk by Edward Nawotka

A brief round-up of some of the week’s most notable publishing trade news: In the US Amazon announced the launch of a new romance books digital imprint — Montlake — which is part of their continued expansion into publishing. They are aggressively hiring in both Seattle and New York and appear to be focusing largely on genre titles. Agents are …

Are Author Blurbs a Waste of Space?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s feature editorial by Nico Vreeland considers the downside of deceptive jacket flap copy. Blurbing — that practice of soliciting favorable quotations from fellow authors — is an accepted practice in the book business, but one that is often less-than-forthright. As many have noted before, blurbs all-too-frequently overpraise a work in terms the author of the blurb …

Why Bogus Flap Copy Erodes Readers’ Trust

In Guest Contributors & Editorial by Guest Contributor

Using platitudes like “remarkable” and “dazzling” in flap copy is forgivable, but calling a book “funny” when it is anything but is a much worse crime. Editorial by Nico Vreeland Flap copy always lies. It’s sickly understandable, considering the competitive marketplace for books. But, as a reader, it’s intensely frustrating to wade through book descriptions where the truth is more …

Germans are Hot: Hangman’s Daughter Sells 100,000 on Amazon

In German Buch News by Siobhan O'Leary

by Siobhan O’Leary For years, those who move and shake in the international publishing scene have bemoaned the fact that only three percent of the books published in the US are books published in translation. There are signs, however, that German authors — from Jenny Erpenbeck to Daniel Kehlmann — are gaining in popularity worldwide. Ullstein’s foreign rights director Pia …