Should Publishers Consider a Return to Door-to-door Sales?

In Discussion by Edward Nawotka

By Edward Nawotka Publishers seem to know precious little about their customers. But as discussed in our lead story today, there is one way to get to know them: meet them face to face. It’s labor intensive, has low returns, but done in a limited fashion might offer dividends in the long run. And, it’s not as outrageous as an …