Stunts or Niche Marketing? What Gets the Most Bang for Your Buck?

In Erin's Perspective by Erin L. Cox

By Erin L. Cox On Wednesday, my colleague, Edward Nawotka, hosted a panel discussing book stunts, some of which we’ve previously chronicled on our site.  From Chilean artists dropping poetry on Berlin to Eichborn’s fly promotion at the Frankfurt Book Fair to Jennifer Belle’s “laughter project” of actresses laughing at her novel on the subway, these stunts got attention and publicity…but did …