Totting up the pros and cons of being an independent publisher, Richard Charkin assesses Mensch Publishing on its third anniversary.
Publishing’s Specialized Digital Events: Piling Up Higher and ‘Heyer’
The list of rights and licensing events grows as March without London Book Fair approaches. And Regency romance has its day online.
Three Former Midas PR Players Form Colour PR, a New Agency in London
Colour PR’s founding directors have their hearts in book publicity and already are familiar to and with the UK industry. We talk with Daniel Freeman about London’s newest agency in town.
Discoverability and the New World of Book PR
Tips on how authors can use existing online tools and media outreach to sell more books, from publicity experts Barbara Henricks and Rusty Shelton.
Lemony Snicket and How to Publicize Your Book Without Trying
A forthcoming series of four new books by bestseller Lemony Snicket, ‘All The Wrong Questions,’ was ingeniously leaked to the press last week.
Are You Still Influenced by Book Blurbs?
Whether or not the blurb writer is authentic in their praise or not, a book blurb is likely to be viewed with a modicum of suspicion.
A Book Deal That Was Too Good To Be True
• A late August news story about a six-year-old boy who was allegedly given a 23-book deal caught the attention of numerous global news outlets and became something of an urban legend. In truth, it was a hoax. • The story was a hoax fabricated by the child’s mother, who’d already previously published several books with vanity presses. By Noel …
How Do You Get People Interested in Your Books?
By Hannah Johnson In today’s editorial, Chad Post argues that when it comes to publishing translations in the USA, publishers should not first ask how they can pay for the production costs, but rather how they can get people interested in these translated titles. So how do you get people interested in the books you publish? What has worked the …
Who Do You Admire in Publishing?
By Edward Nawotka Today we inaugurate an occasional series of stories about people we admire in publishing. Lauren Cerand, an independent publicist based in New York City does great work with authors, publishers and booksellers. She is also the Board Chair of Girls Write Now, a writing and mentoring program for at-risk high school girls. We’d love to know who …
Publishing People We Admire: Lauren Cerand and Girls Write Now
• Those of you in the publishing world know, the business of printing and selling books is trying. At times, just surviving can be a feat. So when we come across someone who thrives in the world of publishing, we take notice. And when that same person takes on greater responsibilities carrying their passion and vision into selfless projects of altruism, …
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