By Edward Nawotka The vocal right wing of American politics has proven a highly effective marketing machine for books. Pundit Glenn Beck has been called a “right wing Oprah” for his support of politically aligned novelists such as Brad Thor and Vince Flynn. Beck, no stranger to fiction himself -– his new novel The Overton Window was published last week …
German Buch News: Libri, KNV End Distribution Agreement; Salt is Cookbook of the Year
By Siobhan O’Leary German book wholesalers Libri and KNV are ending their year-long experiment in combined distribution on December 31st. According to Buchreport, the fact that the two wholesalers had very different systems and procedures prevented them from realizing the cost savings they’d anticipated. In addition, certain regions lacked infrastructure for distribution leading to further problems. LitVideo and Lübbe are working …
What Does a Book Ad Cost? And Who’s Gonna Pay?
By Chris Artis In 1966, Jacqueline Susann’s tireless and often shameless promotional efforts for her classic best-seller Valley of the Dolls “created a new way of selling a novel” in the words of legendary Simon and Schuster Editor Michael Korda. Indeed, they helped propel it to the top position on bestseller lists around the world. Still, decades later, publishers generally maintain …
With Marketing Budgets Slashed, Co-op and Web Take Priority
By Chris Artis With the recent economic downturn, book advertising — in the traditional sense at least — is on the decline. The majority of US publishers have cut their marketing budgets by 50-70% over the last year. What’s more, while some ad prices have been depressed, prices have not dropped far enough to make them a viable way to …
Re-thinking the Publisher/Author Partnership
By Robert Miller NEW YORK: I’ve just read M.J. Rose’s editorial from last Friday, “Publishers Must Change the Way Authors Get Paid,” and I couldn’t agree more that it’s time to re-think the publisher/author relationship. M.J. deserves credit for moving this conversation forward; indeed, for years M.J. has shown by her own example how authors can and should be full …
Publishers Must Change the Way Authors Get Paid
Editorial by M.J. Rose Shout it from the rooftops, or better yet, hashtag it on Twitter. It’s time to turn the page on how authors get paid. Times have changed, and with them, every aspect of the publishing landscape is morphing. And from my vantage point, nowhere is it changing more than in marketing. Authors aren’t waiting and watching to …
What’s the Buzz: Pynchon’s Trailer; Digital World Book Conference
By Hannah Johnson The best of social media and the blogosphere… httpv://www.youtube.com/watch?v=RjWKPdDk0_U One of the hottest links and retweets of the past few days has been the book trailer for Thomas Pynchon’s new novel, Inherent Vice, which was published on August 4 by Penguin Press. Even I have to admit that this book trailer is a good one. And who …