By Chris Artis With the recent economic downturn, book advertising — in the traditional sense at least — is on the decline. The majority of US publishers have cut their marketing budgets by 50-70% over the last year. What’s more, while some ad prices have been depressed, prices have not dropped far enough to make them a viable way to …
Re-thinking the Publisher/Author Partnership
By Robert Miller NEW YORK: I’ve just read M.J. Rose’s editorial from last Friday, “Publishers Must Change the Way Authors Get Paid,” and I couldn’t agree more that it’s time to re-think the publisher/author relationship. M.J. deserves credit for moving this conversation forward; indeed, for years M.J. has shown by her own example how authors can and should be full …
Publishers Must Change the Way Authors Get Paid
Editorial by M.J. Rose Shout it from the rooftops, or better yet, hashtag it on Twitter. It’s time to turn the page on how authors get paid. Times have changed, and with them, every aspect of the publishing landscape is morphing. And from my vantage point, nowhere is it changing more than in marketing. Authors aren’t waiting and watching to …
What’s the Buzz: Pynchon’s Trailer; Digital World Book Conference
By Hannah Johnson The best of social media and the blogosphere… httpv://www.youtube.com/watch?v=RjWKPdDk0_U One of the hottest links and retweets of the past few days has been the book trailer for Thomas Pynchon’s new novel, Inherent Vice, which was published on August 4 by Penguin Press. Even I have to admit that this book trailer is a good one. And who …